When being interviewed by the “press” over the years the one question that I can guarantee will be asked is “Who buys a Title?” As many clients just place an application without making verbal contact it is not an easy question to answer but since 1998 I have spoken to many clients worldwide.
Once in conversation they usually bring up their occupation and you would be amazed at the diversity of clients we have. The phrase “Butcher, baker and candle stick maker” springs to mind! Businessmen and women, accountants, doctors, mechanics, land owners, plumbers, electricians, those in public service, sports people, movie industry folk (both sides of the camera!), the list goes on… but they all have one thing in common, they like the idea that a Title may give them an “edge” in many situations.
I have opened the paper or been watching TV on many occasions and lo and behold there is one of our clients! They are having fun with their Title and at the end of the day that is what buying a Title is all about, isn’t it?
A gift for the person who has everything
The other sector we serve very successfully is the gift market where a client buys their loved one a Title – it lasts a lifetime too! One for the Christmas list perhaps…..