Established Titles - What you need to know!
“Established Titles” is a brand name. It is not a category of title. It is, however, testimony to the marketing prowess of Galton Voysey in Hong Kong that “Established Titles” has become such a popular internet search term in a relatively short space of time.
Using extremely popular YouTube creators, Established Titles found a way to breathe new life into the centuries-old title tradition. Established Titles offers individuals the opportunity to purchase a small plot of land in the Scottish Highlands, along with the honorary title of "Lord," or "Lady."
The Company: Established Titles
Established Titles is the trading name of Galton Voysey Limited, a company based in Hong Kong. The company sells a “hilarious” gift by offering customers the chance to become a Lord or Lady by purchasing a one-square-foot plot of land in the Scotland.
The Product: Very Expensive, Not Good Quality
When someone becomes a "Lord," or "Lady" through Established Titles, they receive a downloadable PDF with details of a small piece of land for $50. This is by far the most expensive download we have found.
For an additional $30, they will print your certificate and mail it to you. This makes a very basic gift even more expensive and the quality isn’t great.
The Controversy: The Debate Surrounding Established Titles
Despite the apparent appeal of Established Titles, the concept has generated its fair share of controversy and criticism. Some of the key points of contention include:
1. Ethical and Cultural Concerns: Critics argue that selling noble titles, even if they are purely novelty, can perpetuate class distinctions and reinforce outdated hierarchies. They contend that such practices are ethically questionable and run counter to modern principles of equality.
2. Environmental Impact: While Established Titles emphasizes its commitment to reforestation and conservation, some critics question whether the company's environmental claims are legitimate. By their own admission, they plant no trees of their own. They partner with tree planting charities.
3. Legitimacy of Titles: Some argue that the titles offered by Established Titles lack any legal or official recognition. These titles are seen as purely symbolic and hold no real authority or status in society. Critics argue that this misleads customers into believing they are purchasing something more substantial than they actually are.
4. Cultural Appropriation: There is an argument that selling Scottish titles to people from around the world, who may have no direct connection to Scotland, can be seen as a form of cultural appropriation, commodifying and commercializing Scottish heritage for profit.
In response to these criticisms, Established Titles has taken steps to clarify the nature of its titles, emphasizing their novelty value.
Our Conclusion: Avoid Established Titles
Established Titles is simply the product of marketing genius. The product is really expensive and of poor quality, and the ‘titles’ they offer have less legitimacy than any other title we’ve come across.
